Insert advertising sheet



July 14, 1970 T. N. ISAAC; 3,520,560

INSERT ADVERTI S ING SHEET Filed Sept. 4, 1968 NTOTJEY SWEEPSTAKES H,AWE \6 'P-IZ couPoN n7 M3 ID I COU PON i INVENTOR.

} o N. SAAC 7 12.4 8) I THEQD RE I ATTU RNEYS United States Patent3,520,560 INSERT ADVERTISING SHEET Theodore N. Isaac, Shawnee Mission,Kans., assignor to Consumers Circulation Company, Inc., Shawnee Mission,Kans., a corporation of Kansas Filed Sept. 4, 1968, Ser. No. 757,243Int. Cl. B42d 15/00 US. Cl. 283-56 3 Claims ABSTRACT OF THE DISCLOSUREThe present invention relates generally to an advertising sheet withremovable coupons and postal cards, which may be inserted into amagazine and carried therewith or between inner and outer sections ofnewspapers, or folded inside a section of a newspaper. The sheet ofpaper is rectangular and has a main advertising front face and back andfolded slightly off-center, and the larger section, or central section,has attached thereto by perforated lines a plurality of tabs consistingof coupons or return address postal cards or the like.

This invention relates to an advertising sheet having a main section anda lesser section which may be carried between pages of magazines orsections of newspapers and includes removable coupon tabs and postalcards temporarily secured to one edge of the central section of theinsert.

Heretofore, with inserts of this character, they have been stuffedbetween inner and outer newspaper sections by apparatus, so as tofrictionally hold the insert in the sections. Some such structures orinserts have included a removable return postal card or the like as apart of the main body of the insert, but none of them have includedcoupons or postal cards removably attached to a side section of theinsert, for readily removal therefrom, and which, when the newspaper ormagazine is opened, will unfold the insert so that the coupons willassume various positions to attract attention of the reader.

It is, therefore, the principal object of the present invention toprovide an advertising insert sheet carrying advertising on the frontand back faces thereof and which includes a fold line slightlyoff-center thereof, forming a center main section and a smaller orlesser section and a fold-over portion consisting of a plurality ofdetachable coupons or postal cards; to provide perforations between thecoupons and the main section of the insert so that the coupons andpostal cards will be readily removable from the main section; to providethe coupons disengaged from each other so that they will move or wavewhen the insert is unfolded to attract attention and be readily viewableby the reader; and to provide a device of this character simple andeflicient in operation.

Other objects and advantages of this invention will become apparent fromthe following description taken in connection with the accompanyingdrawings wherein are set forth by way of illustration and examplecertain embodiments of this invention.

FIG. 1 is a perspective view of the advertising insert in a magazine,with the coupons attached thereto.

FIG. 2 is a view showing the insert in folded relation with the couponsand postal card folded over the main section and underneath the lessersection.

FIG. 3 is a cross-sectional view taken on the line 33, FIG. 2.

FIG. 4 is an enlarged fragmentary view of the insert, with parts of thelesser section broken away and part of one of the coupons broken away tobetter illustrate the invention.

Referring more in detail to the drawings:

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1 designates an advertising sheet generally of rectangular shape, havinga front face 2 and a back face 3, top and bottom edges 4 and 5, and sideedges 6 and 7. Extending transversely across the rectangular sheet is afold line 8, and such fold line is spaced inwardly from the side edge 6a lesser distance than the perforated line 9 extending transverselyacross the rectangular sheet and spaced inwardly from the side edge 7.The fold line 8 and perforated line 9 form a main central section 10,and the fold line 8 to the edge 6 forms a lesser section 11.

Attached to the side edge of the main sheet 10 by the perforation line 9are a plurality of tabs in the form of coupons, as indicated at 12 and13, and return postal cards or the like as indicated at 14 and 15. Thecoupons and postal cards are separated by slits 16, 17 and 18.

Both the main section 10 and lesser section 11 of the front face 2 ofthe sheet provide space for advertising as indicated, and also the backof the lesser section as shown at 19. It also provides for advertisingon the back of the main section (not shown).

The tabs or extensions 12 and 13 are designated coupons and it will beobvious that the space on either side of the coupon tabs is forinformation so that when torn from the main section 10 and presented toa store or other place of business is worth money to the bearer.

The tabs 14 and 15 are designated as a postal card or the like, whichmay be removed from the main section on the perforated line 9 and on oneface is stated the business reply card. It also contains the notice thatpostage will be paid by the recipient of the card, and on the back sideis a place for the name and address of the sender and an order space, ordata requested by the advertiser addressee. It will be obvious that anyform of information may be supplied on the postal card and it is to berecognized that the paper of the postal cards must be of a weight thatis capable of being sent in the mail. Actually, it is preferable thatthe entire rectangular sheet be of heavier weight than the ordinarynewspaper or magazine paper, although this is not absolutely necessaryso long as the postal cards are of suflicient weight to be sent withoutbeing enclosed in an envelope, i.e., paper stock of weight of lbs. orgreater.

In FIG. 1 is illustrated the advertising sheet shown attached to amagazine 20 between pages thereof by fasteners as indicated at 21. Asshown, the sheet is of lesser width than the magazine pages and thecoupons or return cards when folded are within the outer edges of themagazine. However, the coupons when folded outwardly extend over theside edge 22 of the magazine.

The purpose of having the tabs 12, 13, 14 and 15 attached to the sideedge 23 of the main sheet 10 is to attract attention of the reader ofthe magazine, and particularly the advertising sheet. When the readerfirst receives the magazine with the insert therein, it will be in theform shown in FIG. 4 of the drawings, and upon opening the lesser sheet11 and the tabs 12, 13, 14 and 15, they will attract attention of thereader by the fact that they are not connected together and will takevarious forms, as shown in FIG. 1, and particularly move withoutactually the reader having hold thereof. Actually, they will wave whenthe main sheet 10 is moved, thus further attracting attention of thereader.

It will also be obvious that the advertising insert sheet may be used inconnection with sections of newspapers by placing the same between thesections or in the fold of a single section, and the friction thereofholding the insert in place.

It will further be obvious that my advertising sheet may be usedseparately from a newspaper or magazine as a separate mailing piece.

If desired, the tabs may be connected together at their outer edges byperforations as shown at 24 (FIG. 4)

instead of having the slits 16, 17 and 18 extend to the edge 7. Upontearing the perforations 24, the tabs will separate and assume variouspositions.

It is to be understood that while certain forms of this invention havebeen illustrated and described, it is not to be limited to the specificform or arrangement of parts herein described and shown except insofaras such limitations are included in the claims.

What I claim and desire to secure by Letters Patent is:

1. A single sheet advertising insert comprising:

(a) a generally rectangular sheet having a perforated line extending atleast partially along one edge thereof, and

(b) a plurality of tabs secured respectively by one edge thereof to saidsheet along said perforated line, said tabs being foldable over saidsheet,

(c) said tabs being substantially disconnected from each other,

(d) whereby said tabs easily assume different rotational positions aboutsaid perforated line upon being completely disconnected from each other.

2. A single sheet advertising insert adapted when folded to be placedbetween pages of a magazine or the like,

(a) said sheet being of generally rectangular shape and having endedges,

(b) a fold line transversely of said sheet spaced from one end edge anda perforated line parallel with said fold line and spaced therefrom,

(c) said fold line and said perforated line forming a first section anda second section on said sheet and having front and back portionscontaining advertising messages thereon, and

(d) a plurality of tabs secured to the other end edge of said sheet bysaid perforated line and having printed information thereon, said tabsbeing separate from each other and foldable on said perforated line overat least one of said sections, and upon unfolding said sheet the tabswill assume different positions to attract attention of the reader.

3. The advertising insert as set forth in claim 2 including means forsecuring same between pages of said magazine.

References Cited UNITED STATES PATENTS 789,304 5/1905 Walker 283-631,096,565 5/1914 Shoonmaker 283-56 1,607,290 11/ 1926 McInerney 283-56 X1,837,663 12/1931 Kadlec 4634 2,102,553 12/1937 Cohen 4634 2,114,8244/1938 Watsky 46-34 25 LAWRENCE CHARLES, Primary Examiner US. Cl. X.R.

